Keeping it clean
There is a perception that if you whizz down to the Cash & Carry you can pick up dirt-cheap (pun intended) cleaning products that work just as well as any other. Sadly, quite often this is just not the case, causing much frustration and cost implications all round:
- Low quality beer line cleaners damage or improperly clean lines changing the flavour and aroma profiles
- Low quality glass care products will leave beer flat and tainted
- Repair/replacement of equipment costs
- A low quality serve results in a drop in trade
- Getting you and your licensees in the driving seat
The good news is that Proton have developed a system to take the pain out this situation. What’s more, it’s an everyone’s a winner situation – it’s extremely cost-effective. It’s an easy order system which yields a revenue stream for both the brewery and the licensee. Easy to manage, easy to control. You can’t say fairer than that.
The benefits of the Proton Direct Distribution system for the Brewery and Pub Group are:
- Dual branded site, with agreed product range and prices.
- An agreed buying and selling price, with revenue of the difference, credited to you monthly.
- No financing of stock
- No storing, handling or distribution costs
- Flexibility of Paypal provided checkout or invoiced account, depending on customer type.
- For invoiced accounts ie. Managed estates and other Quality or sales staff, controlled spend available
- No minimum spend or ordering expectations as a group
- Monthly Purchasing and KPI reporting.
The benefits of the Proton Direct Distribution system for the licensee are:
- An easy to use and manage online & telephone ordering facility with the full range of Proton
products, along with best practice advice and resources on cellar management and glass preparation from CellarCraft® - All products supplied at extremely competitive rates agreed by you.
- Products delivered direct to the licencees.
- Pre agreed email communication including technical support, newsletters and CellarCraft® hints and tips.
Why Proton Direct Distribution works so well
There are three areas in which it makes complete sense to take advantage of the Direct Distribution system.
Expertise – When you deal with Proton, you can be assured you are working with the experts. Not only do we know our products, we understand the importance of quality cellar management and glass preparation. We also understand the challenges that face publicans on a daily basis. The right advice is only one click/call away.
A Quality Offering – Proton are recognised as one of the leading specialists in solutions dedicated to improving the whole ‘Keg to Glass’ cycle. An ISO 9000 (2008) accredited company, Proton work closely with leading companies such as Heineken, Carlsberg, Tenants Caledonian, Diageo, JD Wetherspoon and Punch Taverns
Keeping Control – With all the unknowable’s in the hospitality industry, it’s good to know you can have complete control over the costs and inventory of cleaning solutions. By being able to offer competitively priced products at a pre-agreed rate whilst simultaneously keeping your overheads down, Proton have the solution for your solutions.
Why not ask for a FREE DEMO and technical consultation about the Direct Distribution system and the easy to use software developed to manage it? Please get in touch with Claire claire.howden@proton-group.co.uk to book or to enquire about the Proton product range